Luiz is a digital marketing expert with 8+ years of hands-on experience running performance-driven campaigns since 2018. Throughout his career, he's managed over R$1M in ad spend across different platforms, working with infoproducts, e-commerce, and lead generation. He's focused on ROI, growth, and delivering predictable results.
He's been directly involved in creating, optimizing, and scaling campaigns on Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. He's worked on everything from product launches and e-commerce to local businesses and service-based companies. His work goes beyond just running ads — it includes analyzing key metrics, building funnels, and making data-driven decisions to improve results and maximize return on ad spend.
He also has solid experience with integrations, automation, and team coordination, giving him an end-to-end view of the business — from strategy all the way through to execution.